Holly Ryan, in NEO Digest Issue No.1

Holly Ryan, in NEO Digest Issue No.1

 

NEO by Lena is a fashion media enterprise founded in 2016 with a focus on e-commerce, digital publishing and events.

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LENA IS A MULTI-DISCIPLINARY ARTIST AND LAW GRADUATE BASED IN LONDON. SINCE launching NEO SHE HAS GONE ON TO FEATURE IN VARIOUS MEDIA, INCLUDING BRITISH VOGUE, ELLE MAGAZINE AND POP SUGAR, AND STAR IN LONDON VELVET’S 2018 FASHION CAMPAIGN.

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To me there seems to be an ineffable reaction we all have when we encounter things of quality. Whether it’s a minimalist room we enter that has been designed using the principles of hygge or an item of clothing that has been brilliantly crafted by artisan hands, we are inexplicably drawn to things of a certain calibre, and in them we find value. It is this indescribable emotion I wish to evoke through NEO. With the aesthetic I hope to enrich your soul, with the content your mind. For I, like Wilde, believe that we should not only exude beauty, but also consume it.
— LENA