To me there seems to be an ineffable reaction we all have when we encounter things of quality. Whether it's a minimalist room we enter that has been designed using the principles of hygge or an item of clothing that has been brilliantly crafted by artisan hands, we are inexplicably drawn to things of a certain calibre, and in them we find value. It is this indescribable emotion I wish to evoke through NEO. With the aesthetic I hope to enrich your soul, with the content your mind. For I believe that we should not only exude beauty, but also consume it.