In Conversation With Christina Barho
What made you decide to start The Sept?
I always wanted to start a label I wish already existed – a source of beautiful pieces that represent purity, quality and comfort - all in a subtle and seasonal palette.
Does The Sept have a message?
We are a small fashion label dedicated to minimalism and clean design, never sacrificing cool girl ease. I think that feeling comfortable in your own skin while looking beautiful down to a white tee is an invincible combination.
What or who are your influences?
When you keep your eyes open, you will find inspiration everywhere. Architecture, Friends, Art, Travels … to name a few.
What is the biggest lesson that you have learned since you started The Sept?
If you have a vision, just start. Because doubt kills more dreams than failure ever will.
What advice/warnings would you give someone looking to start their own brand?
If you live your brand, your customers will love it. Credibility is key.
How would you say the fashion/retail climate has changed since you started your brand?
I only started the label a little over a year ago – the fashion climate is constantly changing though.
Is the change for the better or worse?
Both, brands and customers are redefining the way they design and shop. Sustainability, high quality and timelessness are big.
Is there a brand out there that you wish you had started?
Aesop. This brand is just so beautifully in line. The product, their language, the packaging … I am a big promoter of matching skin care in my bathroom. And their stores? They are perfection.
If you could live the life of any other designer for a day, who would you choose?
Mary Kate and/or Ashley Olsen.
What goals do you have as a designer?
My goals are constantly evolving. Currently, we are in the planning of a capsule line in between the regular seasons. So keep your eyes open.
What motivates you?
Getting up every morning and doing what I love, seeing my vision come to reality is all the motivation I need. I still get very excited for each order that comes in, and sending them out to the customers simply is the most beautiful feeling.
What is the best part of your job?
Not one day is like the other and I can choose how I want to spend my day which is very liberating.
What is the worst part of your job?
I really cannot name a ’worst’ part, I guess that is the best part about running your own show.
What is your life motto?
Stay humble. Stay focused.