prefix new, contemporary
Out with the old, in with the NEO.
NEO by Lena is a social arts initiative aiming to re-introduce the concept of quality into everyday life. It began as an online platform that placed global fashion, lifestyle and beauty brands before quality-conscious consumers, providing a carefully curated directory of luxury items. NEO has since expanded beyond its online beginnings, holding its first showroom in August 2017. The Kensington-based “fashion gallery” gave industry insiders and shoppers alike the opportunity to view collections by haute British designers in person, and network with like-minded people that believe in the importance of sustainability, longevity and quality. NEO is quickly establishing itself as one of the premium destinations for luxury products and exciting new artistic ideas. Beneath NEO runs the ethos of class and cultivated taste, its aesthetic founded on the inextricably linked values of good design and timelessness.
Together, we can build a NEO world.